Choice is a great thing, but sometimes having too much choice can feel overwhelming. With so many options it can also make telling the difference between high- and low-quality products that much more difficult.

If premium tools and materials are priorities for you, allow Co-op to help point you in the right direction. We have labelled select products and brands in our Co-op Home Centre flyers and stores with the Contractor’s Choice logo, indicating these are products the pros use and are of the highest quality.

The lowest price option doesn’t always equal best value. Often there is a very good reason a specific brand or model has a higher price. Commonly, these products are made with superior materials and offer better performance, helping to complete projects faster and with improved results.

Products and materials stamped with the Contractor’s Choice logo are considered with the following scenarios in mind:

• When taking on a weekend project, you want to finish it quickly and efficiently, which is where a quality power tool can help. From an extended battery life and more powerful motor to a lightweight casing, you will be able to keep working longer, with less effort, just like a contractor.  
• Any pro will tell you that a quality-cutting blade is essential. It should be able to withstand whatever surface it was designed to cut through without becoming dull and potentially damaging to the surface in the process. From flooring to cabinets, a quality blade will help achieve a clean and precise cut every time.
• A damaged and/or rotting deck is never in style. When building a deck, choose corrosion-protected screws that shield against moisture and prevent rusting. Using the wrong screws on treated wood can lead to stains and splitting of the material. By using professional materials, you can relax in your outdoor living space without worry.
• Lower-quality paint often requires multiple coats to get full coverage. It will apply thinner and often splatters during application, which all leads to more time spent painting and cleaning up. A high-quality paint will help cover the surface faster, with smoother brush strokes and less mess. Premium paint will also be durable and stay vibrant for years to come.

Your home is important to you, so why wouldn’t you want the best quality? The next time you see an item with the Contractor’s Choice icon next to it, you will know Co-op is backing it as one of the best products on the market that will leave you with peace of mind and lasting results.