Business is booming for residential roofing professionals. Between adverse weather events and changing trends, homeowners have been turning their attention to roofing repairs and replacements like never before.
From its inception, the IKO ROOFPRO® Contractor Loyalty Program has been offering professional roofers in Canada valuable rewards based on their annual purchase of squares. Now that contractors are buying more squares to meet the market’s above-average demand, they can leverage their purchases to earn rewards even faster – rewards that can help them build and grow their roofing businesses.
According to Nicole Gray, IKO Roofpro Loyalty Program Manager, IKO scores top marks with contractors because the company genuinely cares about their personal and professional success. “We designed this program to deliver the training that can help contractors develop their skills and expertise as well as the tech and tools that can help build their businesses more effectively. The more IKO products they purchase, the more rewards they unlock as they advance through the tiers.”
The Roofpro program consists of three tiers, each with its own qualifying requirements and equal rewards: Tier 1 Preferred, Tier 2 Select and Tier 3 Craftsman Premier.
Program benefits include:
• Welcome Kit
Everything needed to promote Roofpro designation and make a great first impression with prospects. Items include: window decals, IKO-branded business cards, ball cap, and professionally produced marketing collateral including brochures, presentation folders and more.
• Contractor Locator Listing on IKO.com
Thousands of homeowners visit the IKO website every month looking for reputable roofing contractors in their area.
• IKO Insider E-Newsletter
Monthly online publication with information and insights about IKO and the roofing industry, exclusively for Roofpro Contractors.
• Contractor Portal Access
This is the online destination for all things Roofpro. Via this portal, members can access training modules, manage leads, track their square purchases and rewards, upload invoices, order marketing materials, register extended limited warranties and much more.
• Program Partner Vendor Discounts
IKO Roofpros can save money on the products and services their business need, from lead services, homeowner financing, job estimation, review procurement, weather tracking services and more.
• Limited Warranty Extensions
Member contractors may offer IKO’s Iron Clad Extended warranties to differentiate themselves and help close more deals with homeowners. Warranty coverage varies by tier level, product and country.
Select and Craftsman Premier Roofpros are entitled to these exclusive additional benefits:
• Homeowner Lead Program
Delivers qualified leads straight to the contractor and includes a semi-custom extended company profile.
• Custom Pay-Per-Click Campaign
Includes dedicated account rep to provide direction, creative and follow-up analytics.
• Vehicle Wrap Reward
Members who turn their vehicles into mobile billboards can receive rebates of up to $500.
• Marketing Fund Allowance and Starter Bonus
IKO helps Roofpros make their marketing budgets go farther.
IKO actively seeks professional roofing contractors who strive to be the best in their market and who understand the critical role technology can play in giving them a strong competitive advantage.
For more information on becoming an IKO Roofpro, contractors can speak to a representative at their local Co-op for further details or apply online at www.ikoroofpro.com.
Not all benefits are available to all tiers. Additional fees apply.
