Don’t overlook the value of a well-constructed roof
Asphalt shingles continue to be the most popular roofing material choice for homeowners and contractors throughout North America. And it’s no surprise, thanks to their many benefits, including beauty, quality and performance.
For your next roofing project, keep the following elements in mind as you consult with homeowners on their roof options.
Beauty
The roof may account for up to 40 per cent of the visual surface of a home’s exterior. It is a critical design component that can help boost a home’s curb appeal, while also complementing other exterior elements such as cladding, natural environment and more.
When it comes to the aesthetics of their new roof, homeowners demand customization through a variety of shingle styles and colour options. As such, IKO offers colour choices ranging from cool, calming tones to warm, inviting hues that are all engineered using advanced colour-blending technology.
It also provides distinct style choices in three shingle categories — Architectural, Performance and Premium — with looks that mimic natural cedar shakes and even those that rival the appearance of natural slate or stone tiles.
An interactive visualizer tool is also available to help homeowners imagine how a particular shingle style or colour may look on their own home.
Quality
While a shingle’s beauty can be seen, its quality can be seen and felt. At its core, an asphalt roofing shingle is constructed with a fibreglass mat that provides its strength and contributes to its overall density and weight. A noticeable difference can be felt in the weight and dimension of a high-quality shingle.
Recognizing this quality difference, IKO shingles are coated top and bottom with weathering asphalt and then surfaced with coloured granules for exceptional durability and structural integrity.
Also featured are top-quality advantages such as built-in algae resistance granules that help inhibit the growth of blue-green algae, and precise cut and FastlockTM sealant technology help to uphold a shingle’s beauty and performance elements.
Performance
The last thing homeowners want to worry about is severe weather damaging their new roof and the resulting costs of repair. The same can be said for installers. As such, performance elements such as wind resistance are also critical in the roof selection process.
In fact, IKO Dynasty® shingles with ArmourZone® have been designed to resist high winds and carry a 210 km/h, or 130 mph wind limited warranty, thanks to their innovative technology. As well, the ArmourZone offers an enlarged nailing area that makes project installation faster, easier and more accurate for contractors.
Be sure to keep these beauty, quality and performance characteristics in mind for your next roofing project. After all, homeowners should be most concerned with the memories they’re making under their roof, not whether it can stand guard as the first line of defense against Mother Nature’s fury.
For more information, visit www.iko.com/na
Sponsored/Advertorial Content By Jeff Williams, Brand Director, IKO North America
